David McCaskey            

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The Wivenhoe Encyclopedia

David McCaskey


 
To email David McCaskey,

  

Following hotel school at Portrush in Northern Ireland, David spent some twelve years with Strand Hotels (J.Lyons & Co.) in a number of operational roles. These included Front Office Manager at the Cumberland Hotel, Marble Arch W1 and Catering Group Manager at the Strand Palace Hotel WC2. He also was involved for over four years in new hotel openings including, for example the Tower Hotel, Tower Bridge and, the Albany in Glasgow (now the Holiday Inn). Following the Forte takeover of Strand, he managed a small provincial hotel for two years.

After this, David entered teaching at Colchester Institute Centre for Management Studies where, until recently (when he took up a pre-retirement contract) David was Programme Manager to the postgraduate management courses - Certificate and Diploma in Management and a Master in Business Administration. Along with other Colchester Institute HE courses, these are now validated by the University of Essex.

He holds an MBA, is a Chartered Marketer and is a Fellow of both the Institute of Hospitality and of the Higher Education Academy. 

He has been a Wivenhoe resident for many years. 

 

A list of articles published by David over the last ten years
(some with hotlinks to pdf copies of the article): 

Note: 
The Hospitality Review is a Quarterly Journal with a subscription of c.10,000. It is taken by most major hospitality businesses and educational establishments and has an increasing global uptake - www.threshold-press.co.uk
McCaskey D. June 2009

Colchester, a developing visitor destination.  The Hospitality Review - April 2009. Click here for PDF version.

McCaskey D. and Riches A. July 2008

Lightly abridged and illustrated version of the CHME Strathclyde paper an analysis of Premier Inns. Guest feedback and quality management systems in the Hospitality Review ISSN 1464-9101. Click here for a copy

McCaskey D. May 2008  Economics for Business and Management 2nd Edition. Editors: Stuart Wall and Alan Griffiths. Published by FT/Prentice Hall Harlow . ISBN 978-0-273-71367-8.  Chapter 16 'The Economics of the Service Sector by David McCaskey.  Click here to see how to obtain a copy.  To view the chapter click here.
D. McCaskey and 
A. Riches
May 2008 Striving to be the Best Guest Feedback Programme in The World in Proceedings of The 17th Annual Council for Hospitality Management Education (CHME) research conference. University of Strathclyde Glasgow. 
ISBN 0-9548039-1-4  Click here for a copy of the paper (pdf format)
McCaskey D. July 2007

Greene King:  New strategies for regional integrated brewers. Published in the July 2007 Hospitality Review. Click here for PDF copy of article.  Note: The Hospitality Review regularly publishes article updates on its web site: http://www.threshold-press.co.uk/hospitality_review.html

McCaskey D. May 2007

Greene King - An Analysis of a Regional Integrated Brewer in Proceedings of the 16th Annual CHME Research Conference.

Oxford Brookes ISBN 978-0-9553129-1-5

Click here for a pdf copy of the article

McCaskey D. and
Rippington N. and
Asbury C.

 

April 2007

Keeping Quality Outstanding. Colchester Institute’s Centre for Hospitality and Food Studies CH&FS celebrates its ‘Outstanding’  ALI/OFSTED inspection and its continuing status as a COVE Centre of Vocational Excellence.

Hospitality Review ISSN 1464-9101

Click here for a pdf copy of the article

McCaskey D. and Parry B. May 2006 The Spread of Yield Management Practices. Edited by Fabiola Sfodera. Publisher Physcia-Verlag, New York. Chapter 2 How to value Yield: The Janus Perspective. This a re-edition of the papers presented at the University Perugia, Assisi, in September 2000. Following the 9/11 tragedy in 2001, Yield Management Issues were shelved. By 2006, demand had fully returned (a record 30 million overseas tourists came to the UK) and YM is firmly back on the agenda.  Click here to see how to obtain a copy.
McCaskey D. and
Hutchison R
July 2005 Transforming TGI Friday's. Click here for final paper in Hospitality Review ISSN 1464-9101. 
McCaskey D. and
Hutchison R
May 2005 'The Transformation of TGI Friday's  Click here for a pdf copy of this Work in Progress paper.  In Proceeding of 2005 CHME Research Conference, University of Bournemouth.  ISBN 1-85899-207-9
D.McCaskey and J.Raggett April 2005 'Small is Beautiful' - The small company soul of Red Carnation Hotels. 
Click here for pdf copy of article. 
C.Favre and D. McCaskey [mentor]  Jan 2005 London Olympics 2012? 'Never mind the sport, let’s manage the destination'. Click here for a copy of the article. 
D. McCaskey and J. Winckler Jan 2005 Hotel Marketing Association. CEO Question Time: Hotel marketing under pressure. Click here for a pdf copy of the article. 
C.Favre and D. McCaskey [mentor]  Oct 2004 Liverpool, City of Culture. Winning and sustaining the European capital of culture title. Click here for Part 1 and Part 2 of the article.
McCaskey D. and Laura Burfoot Oct 2004 'Over there: why US formats ‘take’ in Europe'. Using Krispy Kreme as a vehicle, this article exposes many high profile consumption/obesity issues.
Hospitality Review - Oct04. Click here for a pdf copy of the article. 
McCaskey D. and Hutchison R. April 2004 ‘Spirit to Serve’ – ‘Spirit to Sell’ 
The Marriott Way’. Hospitality Review 
ISSN 0959 - 6119. Click here for pdf copy of article
McCaskey D. and

Hutchison R.

April 2004 ‘When the Going Gets Tough : The Tough Get Going’  An analysis of Marriott Hotels’ Response to 9/11. Click here for pdf copy of the article in Proceedings of 25th Annual CHME Research Conference University of Wales Cardiff 14-16 April 2004.  ISBN 1-902724-99-2
McCaskey D. Jan 2004

 

‘A Service-Sector Half-Century’ 
Hospitality Review 
Click here
 
            ISSN 0959 - 6119
McCaskey D. and van Doorn N.   Oct 2003 ‘How to Brand a Luxury Small Hotel Chain’ 
Click here

Hospitality Review    ISSN 0959 - 6119
McCaskey D and Symes S. Sept 2003 Re-edited version Travel Inn 100% Guarantee selected for publication in The International Journal of Contemporary Hospitality Management 
ISSN 0959 - 6119
McCaskey D and Symes S. April 2003 Travel Inn: Everything You Want for a Good Night Sleep - 100% Satisfaction Guaranteed or Your Money Back. n Proceedings of 12th Annual CHME Hospitality Research Conference Sheffield Hallam 23-24 April, 2003.   ISBN 1 84387 008 8  
Click here for a pdf copy of the article
McCaskey D April 2003 ‘Talking ‘bout My Generation, My Generation Yeah’ 
Click here

Hospitality Review ISSN 1464-9101
McCaskey D Oct 2002 ‘If You’re Not Talking Segmentation, You’re Not Talking Marketing’
Click here

Hospitality Review      ISSN 1464-9101
McCaskey D and Winckler J July 2002 Report on the Hotel Marketing Association Question Time Hospitality Review. John Winckler (Editor Hospitality Review) and David McCaskey 
ISSN 1464-9101. Click here for pdf copy of the article.
McCaskey D Apr 2002 ‘No Nay Never, Will I Cross Your Threshold, Nay Never No More’ Click here
Hospitality Review      ISSN 1464-9101
 
McCaskey D Nov 2001 Book Review requested by The Academy of Marketing Journal of Marketing Management ISSN 0267-257X   
Click here for pdf version of the paper.
McCaskey D Oct 2001 ‘The Whole Latte Business’ Hospitality Review 
Click here
            
      ISSN 1464-9101 
McCaskey D. April 2001 ‘A Good Night, 100% Guaranteed’ ‘Hospitality Review’ 
Click here
               ISSN 1464-1901
 
McCaskey D. November 2000 Travel Inn by Whitbread - Market Leader in Budget  Hotels and Leadership Brand in terms of Customer Satisfaction’. In Proceedings of ‘1st International Conference in Consumer Satisfaction in Tourism and Hospitality Research’  
Oxford Brookes University 25.11.2001   ISBN 1-8736-34-X
     
Click here
for pdf copy
McCaskey  D October 2000 ‘The Lodge Phenomena’ Click here
Hospitality Review.  ISSN 1464-9101
 
McCaskey D and Parry B September 2000   ‘How to Value Yield’ .  In Proceedings of the ‘Fifth Annual Yield and Revenue Management Conference’ University of Perugia at Assissi, Italy. 
Click here for a pdf copy of the paper. ISBN Awaited
McCaskey D. April 2000 ‘The Future is Polarised’.   ‘ Hospitality Review’ 
Click here
for a pdf copy of the article.
Abstract currently available: www.threshold-press.co.uk  
ISSN 1464-9101
 
McCaskey D. January 2000 Repeat, Referral, Recommendation' ‘Hospitality’ The Journal of The Hotel, Catering and International Management Association ISSN 0144-3704 Click here
McCaskey D.  October 1999  ‘Customer Customer Customer' ‘Hospitality’ The Journal of The Hotel, Catering and International Management Association Click here
ISSN 0144-3704
 
McCaskey D September 1999 Editor. ‘A Profitable Partnership Between Industry and Academia’ Proceedings of The Fourth International Yield and Revenue Management Conference. Click here
ISBN 0 9536589 0 2 Colchester Institute 
Stanley P.

McCaskey D.

September 1999 ‘Yield Management in Budget Hotels, with specific reference to Travel Inn’ in proceeding of The Fourth International Yield and Revenue Management Conference Colchester Institute. 
ISBN 0 9536589 0 2 Editor David McCaskey
 
McCaskey D. June 1999 ‘Yield Management and Ethics, an Oxymoron?’   ’Hospitality’   The Journal of the Hotel, Catering and International Management Association. Click here 
ISSN 0144-3704
 
McCaskey D. September 1998 ‘Yield management and the Corporate Intermediary’ Paper given to the 25th Anniversary Symposium of Peter Rand Conferences PLC at the Queen Elizabeth II Centre, London. 
McCaskey  D. Sept 1998 ‘Yield Management Versus Relationship Marketing’ in proceedings of The Third International Yield and Revenue Management Conference, University of Ulster ISBN 0953428508   Click here for pdf version of the paper.
McCaskey  D. June 1998 ‘Yield Management V Relationship Marketing’ ‘Hospitality’. The Journal of the Hotel, Catering and International Management Association HCIMA  ISSN 0144-3704 

 

 

Last updated:
05 January 2015

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